Fight For Fairness


Recently, 📝John Zdanowski introduced me to 📝Alexandra Fine, the co-founder and CEO of 📝Dame Products; a direct-to-consumer sex toy company. When we met, Alex over-delivered as a 'Positive Vibe Slinger' and shared how she was "making this world a happier place, one vulva at a time." A 45-minute chat became a 4-hour conversation.

Therefore, it was disheartening to hear that—like much of the sex industry—Dame Products was being restricted by advertising policies created from seemingly archaic beliefs. Advertisers are allowed to sell erectile disfunction and condoms with sexually suggestive messages and visuals, but advertising for birth control and vibrators isn't allowed or, if it is allowed, it's often disapproved for vague and sexist reasons.

I made this ad to support 📝Derail Sexism and Dame's fight for fairness in advertising; it's being shown to the /r/TwoXChromosomes community in LA and NYC.

click to view on reddit

As expected, we've been jumping hurdles to get this ad approved by Reddit.  

The first version of the ad linked to the 'Derail Sexism' article on, but so as to abide by Reddit's prohibition on "sexual recreational content, products, or services" it was changed in the version above to share my story about the article as an intermediary. Still, it was rejected. Still, the version above was rejected for being in violation of the same 'Obscene, Offensive, or Inappropriate Content Ads Policy' which also prohibits "intolerant or overly contentious political or cultural topics or views."

Reddit, if you're reading this, I would love to know what language, graphics, and content needs to be created to advocate for gender equality.

For more context, see: 📝Fight For Fairness (advert)

Brian Swichkow
Published on:
June 8, 2019